Leonie Isabel Appels

What a way to go.

For more than a year I have been working on turning my dream into reality. To be honest I imagined it to be a little easier to build my own brand, but I think that one can only realize what it means to start your own business when you experience it yourself.

With this blog I want to give you a glimpse behind the scenes. Where is the production and how is it working, which materials are used, the process from design to the final product, how to best take care for your favourite pieces, who is the person behind the brand and much more. In any case it won't get boring and you can learn a lot about everything behind Liapure Design Studio.

Months of work, many prototypes, pattern making, improvements, valuable experiences, many tears and sleepless nights. All of this and so much more describes the last months and my way into independence.

And then suddenly it's there. The designs I have been working on for so long. Then there are no more tears running from overstrain, but from happiness and I know what I am doing all this for and that it is so much worth it. Because my very own designs, crafted with all my heart and soul, became reality and I can finally touch my dream.

That is why I love fashion. It is haptically tangible, so incredibly exhausting and yet so infinitely beautiful.

No matter how many sleepless nights will follow or how many tears have already flowed and will still flow, I love what I do and I hope to visualize that in my designs and I can convey that to you.

See you soon.


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